![](https://images.squarespace-cdn.com/content/v1/65de4171c52b74447ad46204/cbaaf4c3-c939-4839-8407-d08bbee2dc82/EA_CFB25_32_v3.jpg)
COLLEGE FOOTBALL 25 ANNOUNCEMENT
EA SPORTS
YEAH, IT’S REALLY HAPPENING.
When EA SPORTS wanted to drop some of their biggest news in company history—the return of College Football after a decade-long hiatus and years of speculation—we figured the message was pretty simple: Yeah, It’s Really Happening. And what better way to deliver it than sewing it into the back of a jersey in the middle of the Rose Bowl.
First, we should mention there was a leak from our set before the spot dropped. It really got fans stirring. We’re unable to disclose who was responsible for the leak, but we do know who it was 😁.
Two weeks later, the spot dropped.
People lost their minds. LeBron was fired up. Coach Prime was intrigued.
50MM+ VIEWS ACROSS SOCIAL
#1 TRENDING ON TWITTER
![](https://images.squarespace-cdn.com/content/v1/65de4171c52b74447ad46204/6c4c7f7a-3047-46c1-8d8a-b898be105c59/EA_CFB25_33.jpg)
BEHIND THE SCENES
![NEW BALANCE - WE GOT NOW](https://images.squarespace-cdn.com/content/v1/65de4171c52b74447ad46204/bf5814e6-97b5-4d0f-a182-d5865be10f7c/NB-WGN_thumbnail_ultra.jpg)
NEW BALANCE - WE GOT NOW
![UNDERDOG FANTASY - THE DOGS ARE ALL HERE](https://images.squarespace-cdn.com/content/v1/65de4171c52b74447ad46204/8dd95281-9aa4-4278-b70c-85f234bb64a9/UD_thumbnail_ultra.jpg)
UNDERDOG FANTASY - THE DOGS ARE ALL HERE
![AMAZON PRIME TNF - THE AQUASSISTANT](https://images.squarespace-cdn.com/content/v1/65de4171c52b74447ad46204/d283ca46-5bae-4b52-8ae2-7a44b96e1788/Amazon_Aquassistant_ultra_3.jpg)
AMAZON PRIME TNF - THE AQUASSISTANT
![ATHLETIC GREENS - STARTING BLOCKS](https://images.squarespace-cdn.com/content/v1/65de4171c52b74447ad46204/43d49eae-cf47-4c82-b867-3a06bb8e5c9e/ag1_afsb_thumbnail.jpg)
ATHLETIC GREENS - STARTING BLOCKS
![DENVER NUGGETS - TOP OF THE MOUNTAIN](https://images.squarespace-cdn.com/content/v1/65de4171c52b74447ad46204/0f700e51-de69-4bfb-b2eb-5e2927e73ee7/Nuggets_mountaintop_thumbnail_ultra.jpg)
DENVER NUGGETS - TOP OF THE MOUNTAIN
![FENWAY SPORTS GROUP - BOSTON COMMON GOLF](https://images.squarespace-cdn.com/content/v1/65de4171c52b74447ad46204/bbcfce35-32a9-42ac-81cb-85d671606966/BCG_thumbnail_ultra.jpg)
FENWAY SPORTS GROUP - BOSTON COMMON GOLF
![EA SPORTS - MADDEN NFL 23 LAUNCH](https://images.squarespace-cdn.com/content/v1/65de4171c52b74447ad46204/18a2beb7-c11e-49a0-a5db-1c4556576ffa/Madden-23_thumbnail_ultra.jpg)
EA SPORTS - MADDEN NFL 23 LAUNCH
![FANDUEL - BELIEVE IN MARCH](https://images.squarespace-cdn.com/content/v1/65de4171c52b74447ad46204/e693cbe3-c35d-4f38-9ffa-d7feb4e369a0/FD-BELIEVE_thumbnail_ultra.jpg)
FANDUEL - BELIEVE IN MARCH
![NEW BALANCE - THE LINDOR 2](https://images.squarespace-cdn.com/content/v1/65de4171c52b74447ad46204/251bc00f-4520-46ba-9404-263d05035cd1/NB_lindor-2_thumbnail_ultra.jpg)
NEW BALANCE - THE LINDOR 2
![AUTOGRAPH - THE FUTURE'S ALREADY HERE](https://images.squarespace-cdn.com/content/v1/65de4171c52b74447ad46204/909c6ebb-1760-4b5d-bf8b-ad07d225ec76/autograph_future_thumbnail_ultra.jpg)
AUTOGRAPH - THE FUTURE'S ALREADY HERE
![AURA - DIRECTOR OF TRUST](https://images.squarespace-cdn.com/content/v1/65de4171c52b74447ad46204/2dea5d78-318c-4299-b398-7cf8e45d9fea/aura_ant_thumbnail_ultra.jpg)
AURA - DIRECTOR OF TRUST
![NEW BALANCE - REIGN OVER LA](https://images.squarespace-cdn.com/content/v1/65de4171c52b74447ad46204/82caf53e-0f14-4adc-89a7-244dc70565ac/NB-kawhitown_thumbnail_ultra.jpg)
NEW BALANCE - REIGN OVER LA
![AUTOGRAPH - TOM'S BIG ANNOUNCEMENT](https://images.squarespace-cdn.com/content/v1/65de4171c52b74447ad46204/264f43ea-0758-46ff-bce4-76de4af63e47/Brady_autograph_thumbnail_ultra.jpg)
AUTOGRAPH - TOM'S BIG ANNOUNCEMENT
![NEW BALANCE - TWO WXY V3](https://images.squarespace-cdn.com/content/v1/65de4171c52b74447ad46204/f8958d34-2bec-4df6-bc3f-4bb8dda4b3b6/NB_two-wxy-thumbnail_ultra.jpg)
NEW BALANCE - TWO WXY V3
![COIN CLOUD - EASY BUCKETS](https://images.squarespace-cdn.com/content/v1/65de4171c52b74447ad46204/68bffde1-3912-4a8c-805a-f3ac2f375551/CoinCloud_Easy-Buckets_thumbnail_4_ultra.jpg)
COIN CLOUD - EASY BUCKETS
![NEW BALANCE - TIM WEAH, AMERICAN FOOTBALLER](https://images.squarespace-cdn.com/content/v1/65de4171c52b74447ad46204/b44f675a-fcf9-443a-adc5-49bf9bdb5a71/NB-Weah_thumbnail_2_ultra.jpg)
NEW BALANCE - TIM WEAH, AMERICAN FOOTBALLER
![EA SPORTS - LAMAR TAKEOVER](https://images.squarespace-cdn.com/content/v1/65de4171c52b74447ad46204/d4ab9c9f-a3eb-4871-82a0-675420b753e4/Madden-21_Lamar_thumbnail_ultra.jpg)
EA SPORTS - LAMAR TAKEOVER
![NEW BALANCE - NOT THE SAME](https://images.squarespace-cdn.com/content/v1/65de4171c52b74447ad46204/e39e4ee6-abcf-45cf-bacf-edfe6beb9f1a/NB_not-the-same_thumbnail_ultra.jpg)
NEW BALANCE - NOT THE SAME
![LOGITECH - IT'S THE ONE](https://images.squarespace-cdn.com/content/v1/65de4171c52b74447ad46204/bdc032aa-4183-4724-9ec4-d583e45ae0c7/Logitech_JB_1.jpg)
LOGITECH - IT'S THE ONE
![NEW BALANCE - THE BEST RUNNING SHOES ON EARTH](https://images.squarespace-cdn.com/content/v1/65de4171c52b74447ad46204/c93b6ea0-8ddc-4bf9-8d3c-e7c1b9dfc2ad/NB_the-best-running_thumbnail_ultra.jpg)
NEW BALANCE - THE BEST RUNNING SHOES ON EARTH
![SLAM/BMW - KUZ'S GAMEDAY](https://images.squarespace-cdn.com/content/v1/65de4171c52b74447ad46204/9c78d507-57cc-4074-a5ae-0f6ff2cf7a42/Slam-BMW_Kuz_thumbnail_ultra.jpg)
SLAM/BMW - KUZ'S GAMEDAY
![THE REC LEAGUE - ASCEND](https://images.squarespace-cdn.com/content/v1/65de4171c52b74447ad46204/996e85b2-e905-4c39-902e-882c557e1232/TRL_ascend_thumbnail_ultra.jpg)
THE REC LEAGUE - ASCEND
![NEW BALANCE - 4 BOUNCES](https://images.squarespace-cdn.com/content/v1/65de4171c52b74447ad46204/f94fb6fe-418d-4012-9c66-ce3472159b0d/NB_4Bounces_thumbnail_ultra.jpg)
NEW BALANCE - 4 BOUNCES