TIM WEAH, AMERICAN FOOTBALLER
NEW BALANCE
NOT WHAT YOU THINK
When 21-year old sensation, Tim Weah—a Queens, NY native and son of legendary striker, George Weah—signed with New Balance, we had to make a splash.
And, with Tim being a man of many layers, we decided to build a content campaign that showed it—heading over to Lille, France to shoot a music video with him, and back to his hometown in Queens to capture his New York roots.
THE PRINCE OF LAURELTON
We took a trip around Queens, NY to some of Tim’s favorite spots.
EA SPORTS - LAMAR TAKEOVER
NEW BALANCE - NOT THE SAME
LOGITECH - IT'S THE ONE
NEW BALANCE - THE BEST RUNNING SHOES ON EARTH
SLAM/BMW - KUZ'S GAMEDAY
THE REC LEAGUE - ASCEND
NEW BALANCE - 4 BOUNCES
EA SPORTS - CFB25 ANNOUNCEMENT
NEW BALANCE - WE GOT NOW
UNDERDOG FANTASY - THE DOGS ARE ALL HERE
AMAZON PRIME TNF - THE AQUASSISTANT
ATHLETIC GREENS - STARTING BLOCKS
DENVER NUGGETS - TOP OF THE MOUNTAIN
FENWAY SPORTS GROUP - BOSTON COMMON GOLF
EA SPORTS - MADDEN NFL 23 LAUNCH
FANDUEL - BELIEVE IN MARCH
NEW BALANCE - THE LINDOR 2
AUTOGRAPH - THE FUTURE'S ALREADY HERE
AURA - DIRECTOR OF TRUST
NEW BALANCE - REIGN OVER LA
AUTOGRAPH - TOM'S BIG ANNOUNCEMENT
NEW BALANCE - TWO WXY V3
COIN CLOUD - EASY BUCKETS