WE PUT NEW BALANCE HOOPS ON THE MAP.

When New Balance took the risk to enter the basketball market in 2019, they were faced with some enormous problems to solve.

First of all, how do you convince people that New Balance belongs in hoops culture, like, at all? And also, how do you market Kawhi Leonard?

No brand had ever figured out how to market Kawhi.

And we saw that as the perfect opportunity to do something truly different for New Balance. All we did was let Kawhi be Kawhi. But don’t take it from us, listen to the man himself ↓

"KAWHI LEONARD WENT OUT THERE AND CAME OUT WITH THE BEST AD IN NBA HISTORY OUTSIDE OF BE LIKE MIKE.”

- Marcelus Wiley, Speak for Yourself on FS1

The result was a campaign that culminated in one of the most iconic basketball ads ever made, and a conversation across all of mainstream sports media that lasted an entire NBA season. Most importantly, New Balance was immediately on the map for real in hoops culture. But don’t take it from us, listen to all these guys.

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REIGN OVER THE MEDIA

KAWHI DOESN’T NEED TO GET YOUR ATTENTION.

NEW BALANCE - TIM WEAH, AMERICAN FOOTBALLER

NEW BALANCE - THE BEST RUNNING SHOES ON EARTH

UNDERDOG FANTASY - THE DOGS ARE ALL HERE

FENWAY SPORTS GROUP - BOSTON COMMON GOLF