NOT THE SAME
NEW BALANCE
ONLY YOU KNOW HOW TO BE YOU.
For New Balance’s 2022 global basketball campaign, we wanted to do something “different” than all the other basketball marketing out there. We felt like the only way to do that was to just stop trying to “be different” altogether. Just be you. That’s already different 🤯.
DEJOUNTE IS DIFFERENT.
DARIUS IS DIFFERENT.
EA SPORTS - CFB25 ANNOUNCEMENT
NEW BALANCE - WE GOT NOW
UNDERDOG FANTASY - THE DOGS ARE ALL HERE
AMAZON PRIME TNF - THE AQUASSISTANT
ATHLETIC GREENS - STARTING BLOCKS
DENVER NUGGETS - TOP OF THE MOUNTAIN
FENWAY SPORTS GROUP - BOSTON COMMON GOLF
EA SPORTS - MADDEN NFL 23 LAUNCH
FANDUEL - BELIEVE IN MARCH
NEW BALANCE - THE LINDOR 2
AUTOGRAPH - THE FUTURE'S ALREADY HERE
AURA - DIRECTOR OF TRUST
NEW BALANCE - REIGN OVER LA
AUTOGRAPH - TOM'S BIG ANNOUNCEMENT
NEW BALANCE - TWO WXY V3
COIN CLOUD - EASY BUCKETS
NEW BALANCE - TIM WEAH, AMERICAN FOOTBALLER
EA SPORTS - LAMAR TAKEOVER
LOGITECH - IT'S THE ONE
NEW BALANCE - THE BEST RUNNING SHOES ON EARTH
SLAM/BMW - KUZ'S GAMEDAY
THE REC LEAGUE - ASCEND
NEW BALANCE - 4 BOUNCES