MADDEN NFL 23 LAUNCH

EA SPORTS

PLAY LIKE MAD

We kicked off Madden NFL 23 in style for our partners at EA Sports with an epic launch campaign led by the best wide receiver in the game, Justin Jefferson as our narrator—with cameos from Cowboys LB, Micah Parsons and Taylor Rooks—and completed the vibe filming with Cordae and Hit-Boy in the studio making a special music track for the game .