Our partners at EA SPORTS are supporting the next generation of football by sponsoring select high school teams across the country. Their first team is the Edgewater Eagles, a top tier program in Florida. So, when they came to us to help give this moment in youth sports culture some shine, we said F**K YEAH.

We collaborated to build a content campaign spanning two months that included a four-part documentary series and weekly TikTok vlog following their journey across the pond to play their first game of the season against the NFL Academy, a new home base established by the NFL in the UK to continue their goal to expand the game and develop elite talent from all over the globe.

And last but not least, we created a spot for EA SPORTS College Football 25 to get the word out that you can actually play as Edgewater in the video game.